Sunday, May 16, 2010
Album? What album?
A lot of veteran acts are going on the road either without anything new to promote, or to promote a new album that may never sell as well or be held in the same regard as the classics except by hardcore fans. This is nothing new. The Who as far back as the late '80s would have these reunion tours that were coined as "money tours" by the press. The faithful turn out either way. Is there really any excuse to tour but to please the fans?
When I saw Yes in the past couple years, the merchandise table had solo and related CDs for sale instead of a full group album, reminiscent of their 1976 Solos tour.
Casual fans of a heritage act will only wanna hear the hits and nothing new. Even Paul McCartney acknowledges this slight of hand, but thats just how it is. No one is exempt of being pigeon-holed and slated, even newer artists will realise the honeymoons over sooner or later.
A tour can sell out before the album to be promoted is even released. The band and/or brand can turn a profit on name power alone. The road is a different arm of ones career than being in the studio or putting out a record, but since the days of Sinatra, its a three-pronged cycle.